Marketing Analysis The Marketing Journal Exercise

The marketing journal exercise is an extremely valuable experience in not only discovering consumer type, but the mixture of marketing efforts surrounding daily lives. Marketing is a significant aspect of everyday routines and can be found in various locations including the home, pantry, and nearly every public setting. Although marketing is highly present, many have grown accustomed to it and are becoming desensitized to the efforts. Maintaining a marketing journal lead to me discover I ignore almost every marketing piece confronting my daily routine. I have become so accustomed to ignoring marketing efforts I find myself immediately recycling junk mail without even opening the envelope. Not only did the exercise encourage me to become a consumer more aware of the surrounding marketing efforts, I have also identified reoccurring themes within my own behaviors as a consumer. My personal consumer behavior tends to be largely driven by the Utilitarian type of motivation. This motivational pattern is identified by purchasing items when the need arrives (Babin Harris, 2016, p. 93). For example, during the marketing journal week, I made several trips to the store to purchase only the items required to complete the week’s meal plan. Although I was presented with several opportunities to purchase common ingredients at a discounted price, I continued on with the only the items on the shopping list. As a consumer focused on spending money wisely, I tend to only purchase items asShow MoreRelatedEssay on Channels of Distribution1120 Words   |  5 Pagesis a Channels of Distribution Analysis Report. This is a graduate level research paper complete with analysis and evaluation of your findings. 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